Cookie Policy

Effective Date: August 25, 2026
Last Updated: August 25, 2026

This Cookie Policy explains how EricKeithRealtor.com may use cookies, pixels, analytics tools, tracking technologies, and similar tools when you visit this website, submit a form, request property information, sign up for property alerts, request a home value review, or interact with website content.

This Cookie Policy should be read together with the website’s Privacy Policy, Terms of Use, Disclosures, and IDX & MLS Disclaimer.

1. What Are Cookies?

Cookies are small text files that may be placed on your browser, computer, phone, tablet, or other device when you visit a website.

Cookies can help a website remember information about your visit, improve website performance, understand how visitors use the site, support form functionality, measure marketing activity, and deliver more relevant content or advertising.

Similar technologies may include pixels, tags, scripts, tracking URLs, local storage, session storage, device identifiers, analytics tools, and advertising identifiers.

2. How This Website May Use Cookies

EricKeithRealtor.com may use cookies and similar technologies to:

• Operate the website

• Improve website performance

• Help forms function properly

• Remember certain user preferences

• Understand which pages visitors view

• Measure website traffic

• Track form submissions

• Measure advertising performance

• Support property search tools or property alerts

• Prevent spam, fraud, abuse, or misuse

• Improve user experience

• Understand which marketing channels lead visitors to the website

• Deliver relevant real estate content or advertising where applicable

Cookies are not used to guarantee a property value, sale result, financing approval, investment return, or real estate outcome.

3. Types of Cookies This Website May Use

This website may use several types of cookies and similar technologies.

Essential Cookies

Essential cookies help the website function properly. These may be used for basic website operation, security, page loading, form submission, spam prevention, session management, and accessibility-related functionality.

Without these cookies, some parts of the website may not work correctly.

Performance and Analytics Cookies

Performance and analytics cookies help show how visitors use the website.

These tools may collect information such as pages visited, time on site, referral sources, browser type, device type, general location, page interactions, and form activity.

This information may be used to improve website content, page structure, navigation, user experience, and marketing performance.

Functional Cookies

Functional cookies may help remember preferences or support enhanced website features.

These may support contact forms, property search preferences, saved search tools, map features, property alerts, or other website functionality.

Advertising and Retargeting Cookies

Advertising cookies, pixels, and similar technologies may be used to measure advertising activity, understand which campaigns bring visitors to the website, build advertising audiences, and show relevant ads on third-party platforms.

These tools may be used by platforms such as Google, Meta/Facebook, or other advertising providers if those tools are installed on the website.

Advertising cookies may help measure actions such as page visits, button clicks, form starts, form submissions, property search activity, or other website interactions.

CRM, Form and Lead Tracking Cookies

This website may use CRM, form tracking, call tracking, email marketing, or marketing automation tools to help manage inquiries and follow-up communication.

These tools may help identify which page, form, CTA, or marketing source led to a property inquiry, home value request, seller strategy request, buyer request, land inquiry, investment-property inquiry, or general contact request.

IDX, MLS and Property Search Cookies

If this website uses IDX, MLS, property search, Realtracs-related tools, saved searches, listing alerts, map search, or third-party property technology, those tools may use cookies or similar technologies.

These cookies may support property search functionality, saved searches, listing alerts, map tools, user registration, listing favorites, recently viewed properties, and search preferences.

The exact cookie and privacy practices of any IDX, MLS, property search, or listing data provider may be governed by that provider’s own privacy policy and terms.

4. Third-Party Cookies

Some cookies and tracking technologies may be placed by third-party providers, not directly by Eric Keith.

Third-party providers may include:

• Website hosting providers

• Website platform providers

• Analytics providers

• Google Analytics

• Google Ads

• Meta/Facebook

• CRM providers

• Form providers

• Email marketing providers

• SMS providers

• Call tracking providers

• IDX/MLS/property search providers

• Map providers

• Video providers

• Spam-prevention tools

• Security tools

• Advertising platforms

• Social media platforms

These third parties may collect information according to their own privacy policies, cookie policies, terms, and platform rules.

Eric Keith does not control all third-party cookies or the way third-party platforms use data once collected through their tools.

5. Information Cookies May Collect

Cookies and similar technologies may collect or help process information such as:

• IP address

• Browser type

• Device type

• Operating system

• Referring website

• Pages visited

• Date and time of visit

• General location information

• Buttons clicked

• Forms viewed or submitted

• Property search interactions

• Listing pages viewed

• Advertising campaign source

• UTM tracking information

• Cookie identifiers

• Device identifiers

• Approximate engagement information

Some of this information may be considered personal information under applicable privacy laws depending on how it is collected, used, stored, or combined with other information.

6. Why Cookies Matter for Real Estate Website Use

Cookies may help improve the real estate website experience by making it easier to understand what visitors are looking for and which parts of the website are useful.

For example, cookies and tracking tools may help show whether visitors are interested in:

• Buying a home

• Selling a home

• Requesting a home value review

• Searching for land or acreage

• Evaluating investment property

• Viewing property listings

• Signing up for property alerts

• Contacting Eric Keith

• Reading local real estate resources

This information may help improve website content, follow-up communication, property search tools, and marketing strategy.

7. How to Manage Cookies

You can manage cookies through your browser settings.

Most browsers allow you to:

• Block cookies

• Delete cookies

• Disable third-party cookies

• Clear browsing data

• Receive alerts before cookies are stored

• Adjust privacy and tracking settings

If you block or delete cookies, some website features may not work properly. This may affect contact forms, property search tools, saved searches, listing alerts, maps, videos, analytics functionality, or other website features.

8. Advertising Choices and Opt-Out Tools

Some advertising and analytics platforms offer their own privacy controls and opt-out tools.

If this website uses advertising or analytics tools, you may be able to manage certain settings through the applicable third-party platform.

Common options may include:

• Browser privacy settings

• Device advertising settings

• Google advertising settings

• Meta/Facebook advertising settings

• Analytics opt-out tools

• Industry advertising opt-out tools

• Cookie banner or consent tools, if installed on this website

Applicable opt-out links should be inserted here when the website’s final advertising and analytics tools are confirmed.

Opt-Out Links:
[Insert Google privacy/ad settings link if applicable]
[Insert Meta/Facebook ad preferences link if applicable]
[Insert analytics opt-out link if applicable]
[Insert cookie consent preference center link if applicable]

9. Do Not Track and Global Privacy Controls

Some browsers or devices may offer “Do Not Track” signals or privacy preference signals.

Because there is not always a consistent industry standard for responding to every browser-based signal, this website may not respond to all “Do Not Track” signals unless required by applicable law or supported by the website’s technology providers.

If this website uses a cookie consent tool, privacy request form, or preference center, visitors may use that tool to manage certain choices where available.

If applicable privacy laws require recognition of certain opt-out preference signals, this website should be configured to comply as required.

10. Cookie Consent Banner

If a cookie banner or consent tool is used on this website, it should clearly explain that cookies and similar technologies may be used for website functionality, analytics, marketing, advertising, property search tools, and user experience.

The cookie banner may allow visitors to accept, reject, or manage certain cookie categories depending on the technology installed.

Cookie banner language and settings should be reviewed by the website provider, privacy professional, broker, attorney, CRM provider, analytics provider, advertising provider, and IDX/MLS provider as needed.

11. Cookies and Text, Email or Form Follow-Up

Cookies may help identify which page, form, property search, ad, or CTA led to an inquiry.

If you submit a form, request property alerts, request a home value review, ask a property question, or contact Eric Keith, website tracking data may be connected to your inquiry so the request can be understood and followed up appropriately.

If you provide your phone number and opt in to text messaging, communications may be handled according to the website’s Privacy Policy and applicable communication consent language.

Message and data rates may apply. Message frequency may vary. Reply STOP to opt out. Reply HELP for help if supported by the messaging provider. Consent to receive text messages is not a condition of purchasing any property, selling any property, or receiving real estate services.

12. Children’s Privacy

This website is not intended for children under 13.

Cookies and tracking technologies are not intended to knowingly collect personal information from children under 13. If you believe a child has provided personal information through this website, please contact Eric Keith so appropriate action can be taken.

13. Updates to This Cookie Policy

This Cookie Policy may be updated from time to time as the website changes, new tools are added, cookie practices change, legal requirements evolve, or third-party providers update their technology.

The updated version will be posted on this page with a revised “Last Updated” date.

14. Contact Information

If you have questions about this Cookie Policy or want to make a privacy-related request, please contact Eric Keith.

Eric Keith
Affiliate Broker
TN License #387547
Email: [email protected]
Direct Phone: +1 629-253-6611
Website: EricKeithRealtor.com

Brokerage: Luxury Homes of Tennessee
Legal Firm Name: Luxury Homes of Tennessee, LLC DBA Homes
Firm License: Real Estate Firm #264482
Office: (615) 472-8961
Address: 231 Public Square Ste 230, Franklin, TN 37064
Principal Broker: Hollie Baker Jr., TN Lic #349232

Brokerage and license compliance information is also provided in the website footer.

This Cookie Policy should be reviewed by the supervising broker, brokerage compliance team, attorney, website provider, IDX/MLS provider, CRM provider, analytics provider, advertising provider, SMS provider, and email provider before publishing.